Job Description

**Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. **About Cat Insurance** The Cat Insurance division is part of Cat Financial, a subsidiary of Caterpillar Inc.-the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. **Job Summary** As a **Senior Market Development Consultant,** you will lead strategic market research and drive the development and execution of go-to-market strategies in collaboration with key industry partners. Your role will be pivotal in identifying growth opportunities, designing impactful programs, and fostering strong industry relationships to unlock new market potential. A core focus of this position is the promotion and expansion of Equipment Protection Plans (EPP), demonstrating their value in enhancing customer satisfaction and driving sales growth. By aligning closely with industry trends and customer needs, you will help position EPP as a critical component of the services portfolio, contributing to long-term business success. **What You Will Do:** + Analyzing company profile and its operations to develop and align the marketing strategies with the organization's goals and objectives. + Conducting market/competitive research to identify new opportunities and industry trends. + Establishing and executing the metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement. + Maintaining effective internal communications in the marketing department to discuss and align the marketing strategy. **What You Will Have:** + **Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. + **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. + **Influencing:** Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization. + **Global Perspective:** Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations. + **Strategic Thinking:** Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. + Strong analytical skills with proficiency in MS Excel. + Excellent communication and presentation skills in English. **Top Candidates Also Have:** + Insurance Industry Experience **Additional Information:** + This position requires on-site presence at the Geneva office, with availability to start on **August 1st.** + Travel time up to 30% when required. + A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position. **What We Offer** From day one, you're set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company. You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it's important to do work that matters. **About Caterpillar** Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For the past 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. **Posting Dates:** Caterpillar is an Equal Opportunity Employer. Not ready to apply? Join our Talent Community ( .

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