Job Description

POSITION SUMMARY

As a Marketing Specialist at CRS Commercial, you'll drive business growth by generating high-quality leads for our commercial roofing services. Working closely with sales and marketing teams, you'll develop and execute strategies across digital channels, social media, and industry outreach to attract and engage potential customers. Your efforts will directly impact our sales pipeline and help expand our presence in the market. If you're skilled in lead generation and passionate about contributing to a growing business, we'd love to have you on our team.

ABOUT THE COMPANY

At CRS Commercial, we are committed to delivering high-quality roofing solutions that stand the test of time. Our success is built on providing premium roofing products and offering exceptional service that exceeds customer expectations. We pride ourselves on our attention to detail, dedication to craftsmanship, and a strong focus on safety. Every project we undertake reflects our mission to deliver not only a top-tier product but also an unparalleled customer experience. Join our team and be part of a company that values excellence and innovation in the roofing industry.

OBJECTIVES

• Develop and Execute Lead Generation Campaigns : Create and manage targeted lead generation campaigns across digital platforms, email marketing, and social media to attract potential clients in the commercial roofing industry.
• Report on Campaign Success : Prepare regular reports on the effectiveness of lead generation efforts, providing insights and recommendations for continuous
• Identify and Qualify Leads : Research and identify high-potential leads, ensuring they meet the company’s ideal customer profile before passing them to the sales team.
• Optimize Campaign Performance : Analyze and track the performance of lead generation campaigns, adjusting strategies to improve lead quality and conversion rates.
• Collaborate with Sales Team : Work closely with the sales team to ensure leads are followed up on effectively and meet the company’s sales objectives.
• Manage Marketing Automation Tools : Utilize CRM and marketing automation tools to nurture leads, track interactions, and streamline the lead generation process.
• Conduct Market Research : Monitor industry trends, competitor activities, and customer behavior to identify new opportunities for lead generation.
• Create Engaging Content : Collaborate with content creators to produce engaging marketing materials, such as blog posts, ads, and landing pages, that drive lead interest and engagement.
• Monitor Lead Generation KPIs : Track key performance indicators (KPIs) such as lead volume, cost per lead, conversion rates, and ROI to ensure campaigns meet business goals.
• Refine Targeting Strategies : Continuously assess and refine target audience strategies to ensure lead generation efforts focus on the most relevant and high-value prospects.
• Manage Paid Advertising Campaigns : Oversee paid search and social media ad campaigns to generate qualified leads, working within budgets and adjusting bids to optimize results.
• Coordinate with Marketing and Creative Teams : Collaborate with the marketing and creative teams to align on messaging, design, and branding for lead generation initiatives.

COMPETENCIES

• Communication : Ability to effectively communicate ideas, strategies, and results to both internal teams and external clients, ensuring clear and concise messaging.
• Collaboration : Strong team player, able to work closely with sales, marketing, and creative teams to align goals and strategies for maximum lead generation impact.
• Problem-Solving : Ability to identify challenges in lead generation efforts and quickly find creative, effective solutions to improve results.
• Adaptability : Comfort with adjusting strategies in response to changing market conditions, customer behaviors, or business priorities.
• Attention to Detail : Ensuring accuracy and precision in tracking leads, campaign performance, and communication, which is crucial for optimizing lead generation strategies.
• Time Management : Ability to prioritize tasks and manage multiple projects effectively to meet deadlines and goals in a fast-paced environment.
• Critical Thinking : Capable of analyzing data and trends to make informed decisions on how to adjust campaigns or targeting to improve lead quality and conversion.
• Customer-Centric Mindset : Understanding of customer needs and pain points, with the ability to tailor marketing efforts that resonate with the target audience.
• Creativity : Thinking outside the box to create engaging and innovative campaigns that capture the attention of potential leads in the commercial roofing market.
• Resilience : The ability to remain focused and positive, even when faced with challenges or setbacks, and to continue pushing forward to achieve lead generation targets.

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).
• 1-3 years of experience in marketing, lead generation, or sales development, preferably within the construction or commercial services industry.
• Experience with digital marketing techniques, including SEO, SEM, social media advertising, and email marketing.
• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Mailchimp, Marketo).
• Proven track record in generating leads, nurturing prospects, and driving business growth.
• Experience in content creation and/or collaborating with creative teams to develop engaging marketing materials is a plus.

PHYSICAL REQUIREMENTS

• Ability to work at a computer for extended periods, including typing and using a mouse.
• Ability to sit or stand for prolonged periods while working at a desk or attending meetings.
• Occasional travel to job sites, conferences, or networking events may be required, including the ability to navigate construction sites or trade show environments.
• Ability to lift up to 25 lbs for event setup or carrying marketing materials.

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, CRS Commercial recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to admin@crscommercial.com. Already a candidate? Please connect directly with your recruiter to discuss this opportunity.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you have experience with digital marketing strategies, such as SEO, SEM, social media advertising, and email marketing?
• Have you worked with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Mailchimp, Marketo)?

Experience:

• Marketing: 3 years (Required)

Work Location: Hybrid remote in Ontario, CA 91761

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